iMac 5k

iMac 5k Retail Interactive Launch


In 2015, Apple updated the iMac family with Retina 4K and 5K displays. Accompanying the release was a new Magic Keyboard, Magic Mouse 2 and Magic Trackpad 2.

Buy Flow

The buying experience had to be revamped to accomodate the new 4k and 5k display options and to account for the new Built-in VESA Mount Adapter configuration.

Magic Accessories

A new merchandising experience was set up to highlight the updated lineup of Magic Accessories.

Press for iMac

  • The Verge
  • Review: Apple's 27-inch iMac with Retina 5K display still best all-in-one around
    Apple Insider
  • Apple iMac 2015 review: Still the best all-in-one, now with less sticker shock
  • 2015 27-inch iMac with Retina 5K display review
  • 27-inch iMac (2015) Review: The 5K Display to Beat
    Tom's Guide
  • Apple iMac 27-Inch With Retina 5K Display (2015) Review
    PC Magazine
  • Apple iMac with 5K Retina display (27-inch, late 2015) review
    Tech Radar
  • 2015 27-inch iMac with Retina 5K Display Review: Maxed-out
    Slash Gear
  • Mini-review: Test driving a fully loaded, $4,000 27-inch 5K iMac
  • Cnet

Additional work samples are available upon request